A social enterprise keeping people fit while getting them to support the community has been recognized today by UK Prime Minister David Cameron.
The company, now the latest Big Society Award winner, was founded by Ivo Gormley. Since its launch in 2012, 1,000 runners have taken part in reaching 250 seniors and supporting over 50 community organizations.
“GoodGym came from a frustration with all of this energy being wasted in gyms; we’re trying to make it easy for people to direct this into doing good. We’re helping people get fit by lifting things that need to be lifted and giving them a reason to get out for a run. It helps to keep people motivated and ensures that many older people get the support they need,” said Gormley in a statement.
GoodGym also organizes local weekly group runs for people of all fitness levels which always combine fitness and supporting local community projects.
Although they are a self-proclaimed social enterprise, GoodGym relies heavily on donations mostly by the runners. But they do sell branded t-shirts.
If you’re thinking of trading in your gym membership for one at GoodGym, the company only works in the UK in a few London boroughs, Bristol, and Liverpool. It plans to operate in every city in the UK.
Big Society Awards was set up by Prime Minister Cameron in 2010 and are given to people and organizations nominated and chosen for their community support.
“GoodGym is a fantastically innovative project that is already making a real difference in London,” said Prime Minister Cameron. “I’m delighted to give them this Big Society Award and hope they continue to expand across the UK.”
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